Get ready to fall in love with the sweetest, softest, and most nostalgic treat around: Pink Coconut Snowball Cake Bars. This recipe transforms the classic childhood snack into an incredibly easy-to-make dessert bar. We use a simple cake mix hack to create a perfectly moist and tender cake base, which we then smother in a fluffy marshmallow frosting and cover with a generous layer of sweet, shredded coconut. They’re the perfect, pretty-in-pink treat for parties, holidays, or any day that needs a little sweetness.
Why This Pink Coconut Snowball Cake Bars Recipe is a Must-Try
If you’re looking for a dessert that’s as delightful to look at as it is to eat, you’ve found it. These cake bars are a guaranteed crowd-pleaser for so many reasons.
- Incredibly Easy: We start with a white cake mix, which takes all the guesswork out of baking. This ensures a perfect, fluffy cake base every single time.
- Amazing Texture & Flavor: The combination of soft cake, gooey marshmallow frosting, and chewy coconut is simply irresistible.
- Perfect for Parties: The beautiful pink hue and easy-to-serve bar format make them ideal for birthdays, baby showers, Valentine’s Day, or potlucks.
- Nostalgic Charm: They have all the flavor of the classic Hostess Snowball cakes but with a homemade touch that makes them even better.
Ingredients You’ll Need
This recipe uses simple, easy-to-find ingredients. Here’s what you’ll need to gather.
For the Cake Bars:
- 1 box (15.25 oz) white cake mix
- 1 cup water
- 1/2 cup vegetable oil
- 3 large egg whites
- 1-2 drops pink gel food coloring
For the Marshmallow Frosting & Topping:
- 1 jar (7 oz) marshmallow creme (fluff)
- 1/2 cup unsalted butter, softened
- 1 teaspoon vanilla extract
- 2 cups powdered sugar
- 2-3 tablespoons milk or heavy cream
- 3 cups sweetened shredded coconut
For another delightful cake-based treat, check out this amazing Blueberry Coffee Cake recipe.

Step-by-Step Instructions for Making Pink Coconut Snowball Cake Bars
Making these bars is a straightforward and fun process. Just follow these simple steps for perfect results!
- Prepare the Cake Base: Preheat your oven to 350°F (175°C). Grease and flour a 9×13-inch baking pan, or line it with parchment paper for easy removal. In a large bowl, combine the cake mix, water, vegetable oil, and egg whites. Beat with an electric mixer on low speed for 30 seconds, then increase to medium speed and beat for 2 minutes. Stir in the pink gel food coloring until you achieve your desired shade.
- Bake the Cake: Pour the batter evenly into your prepared pan. Bake for 28-32 minutes, or until a toothpick inserted into the center comes out clean. Let the cake cool completely in the pan on a wire rack.
- Make the Marshmallow Frosting: While the cake cools, prepare the frosting. In a large bowl, beat the softened butter with an electric mixer until creamy. Add the marshmallow creme and vanilla extract, and beat until combined. Gradually add the powdered sugar, one cup at a time, mixing on low speed until it’s incorporated. Add 2 tablespoons of milk or cream and beat on medium-high speed for 2-3 minutes until the frosting is light and fluffy. If it’s too thick, add another tablespoon of milk. If you’re looking for a different frosting option, this Swiss Meringue Buttercream is also fantastic.
- Assemble and Chill: Once the cake is completely cool, spread the marshmallow frosting evenly over the top. Sprinkle the shredded coconut all over the frosting, pressing down gently to help it adhere. For the best results and cleanest cuts, cover the pan and refrigerate for at least 2 hours, or until the frosting is firm.
- Cut and Serve: After chilling, lift the cake out of the pan using the parchment paper handles if you used them. Use a large, sharp knife to cut into 16 bars. Serve chilled or at room temperature.
Pro Tips for Perfect Cake Bars
Here are a few tips to ensure your Pink Coconut Snowball Cake Bars are absolutely perfect.
- Don’t Overbake the Cake: Overbaking can lead to a dry cake. Start checking for doneness at the lower end of the recommended bake time.
- Toast the Coconut: For a deeper, nuttier flavor, spread the shredded coconut on a baking sheet and toast it at 325°F (165°C) for 5-7 minutes, stirring halfway through, until it’s lightly golden. Let it cool completely before using.
- Use Room Temperature Ingredients: For a smoother batter and frosting, make sure your egg whites and butter are at room temperature.
- Clean Cuts are Key: For perfectly clean slices, run a sharp knife under hot water and wipe it dry between each cut. The firm, chilled frosting will also help prevent smearing.

Fun Variations to Try
While the classic pink version is fantastic, feel free to get creative! Here are a few ideas:
- Different Colors: Use any food coloring you like! Blue for a winter theme, yellow for spring, or even multi-colored for a birthday party.
- Flavor Extracts: Add a teaspoon of coconut extract to the cake batter or 1/2 teaspoon of almond extract to the frosting for an extra layer of flavor.
- Chocolate Drizzle: For a decadent touch, melt some white or dark chocolate and drizzle it over the top of the coconut before chilling. This is similar to the topping on these No-Bake Marshmallow Cheesecake bars.
Storage and Freezing Instructions
Proper storage is key to keeping your cake bars fresh and delicious.
- Room Temperature: The bars can be stored in an airtight container at room temperature for up to 2 days.
- Refrigerator: For longer storage, keep them in an airtight container in the refrigerator for up to 5 days. Chilling also enhances their chewy texture.
- Freezing: These bars freeze beautifully! Cut them into individual squares and place them on a baking sheet in the freezer until firm. Once solid, wrap each bar in plastic wrap and store them in a freezer-safe bag or container for up to 3 months. Thaw in the refrigerator before serving.
Recipe

Pink Coconut Snowball Cake Bars (The Easiest Recipe!)
Ingredients
Equipment
Method
- Preheat your oven to 350°F (175°C). Grease and flour a 9x13-inch baking pan, or line it with parchment paper for easy removal. In a large bowl, combine the cake mix, water, vegetable oil, and egg whites. Beat with an electric mixer on low speed for 30 seconds, then increase to medium speed and beat for 2 minutes. Stir in the pink gel food coloring until you achieve your desired shade.
- Pour the batter evenly into your prepared pan. Bake for 28-32 minutes, or until a toothpick inserted into the center comes out clean. Let the cake cool completely in the pan on a wire rack.
- While the cake cools, prepare the frosting. In a large bowl, beat the softened butter with an electric mixer until creamy. Add the marshmallow creme and vanilla extract, and beat until combined. Gradually add the powdered sugar, one cup at a time, mixing on low speed until it's incorporated. Add 2 tablespoons of milk or cream and beat on medium-high speed for 2-3 minutes until the frosting is light and fluffy. If it's too thick, add another tablespoon of milk.
- Once the cake is completely cool, spread the marshmallow frosting evenly over the top. Sprinkle the shredded coconut all over the frosting, pressing down gently to help it adhere. For the best results and cleanest cuts, cover the pan and refrigerate for at least 2 hours, or until the frosting is firm.
- After chilling, lift the cake out of the pan using the parchment paper handles if you used them. Use a large, sharp knife to cut into 16 bars. Serve chilled or at room temperature.
Notes
Toast the Coconut: For a deeper, nuttier flavor, spread the shredded coconut on a baking sheet and toast it at 325°F (165°C) for 5-7 minutes, stirring halfway through, until it's lightly golden. Let it cool completely before using.
Use Room Temperature Ingredients: For a smoother batter and frosting, make sure your egg whites and butter are at room temperature.
Clean Cuts are Key: For perfectly clean slices, run a sharp knife under hot water and wipe it dry between each cut. The firm, chilled frosting will also help prevent smearing.
Frequently Asked Questions
Absolutely! These bars are perfect for making ahead. You can store them in an airtight container in the refrigerator for up to 5 days. You can also freeze them for up to 3 months, making them a great option for future events.
Yes, you can. While white cake mix provides the best base for the pink color, you could experiment with a strawberry cake mix for extra flavor or even a chocolate cake mix for a different take on the classic snowball.
Not at all! You can leave the cake white for a classic snowball look or use any other color you prefer. The color doesn’t affect the taste, so feel free to customize them for any occasion.
Store them in an airtight container at room temperature for up to 2 days or in the refrigerator for up to 5 days. We recommend refrigerating them as it helps the frosting set and enhances the texture.
For the cleanest cuts, it’s essential to chill the bars for at least 2 hours so the frosting is firm. Then, use a large, sharp knife, running it under hot water and wiping it dry between each cut.
Share Your Creations!
I hope you love making and sharing these Pink Coconut Snowball Cake Bars! There’s nothing better than seeing your creations. If you make this recipe, please leave a comment below and let me know how they turned out. And don’t forget to share a picture on Pinterest! Your feedback and shares help more people discover this delicious treat.
